Purpose:

To be the senior main point of contact for clients throughout the running of a campaign. The Activation Manager helps the team design, pitch and execute tailored Influencer Marketing campaigns that partner brands with content creators. Secondarily, on an as needed basis the Activation Manager must also be able to oversee key creator relationships and ensure that creator needs are met and creator deliverables have been executed.

Client Facing Duties and Responsibilities:

• Overall management of client relationships and to be the senior main point of contact for clients throughout the running of a campaign.
• Support client retention, renewals, upsells and client satisfaction in partnership with Client Growth Lead.
• Stay up to date on clients' billing and debt details, maintaining a clear picture of their internal finances.
• Share campaign updates, including any renegotiation of commercial terms, delivery against budget, changes in anticipated delivery dates and sign-offs with the Client Growth Lead.
• Follow up with emails after client and internal calls, ensuring all actions are completed.
• Schedule monthly client satisfaction meetings and support Client Growth Manager in existing client proposal responses. Be prepared to report on ongoing campaign performance, success metrics and overall client satisfaction.
• Lead activation team through influence rather than authority to ensure client satisfaction.
• Pro-active leadership that encourages the team to perform to the best of their ability.
• Manage exciting, award-winning, creative campaigns for global clients.
• Participate in the management of campaigns from pitch state to delivery, including:
• Collaborating with the Client Growth Lead on creative concepting.
• Consulting and sign off on campaign deliverables included in the brief in collaboration with the Activation Director.
• Assisting with sourcing and recommending creators.
• Timely communication with clients during campaigns.
• Own key responsibilities for writing briefs, creator contract templates and proposals.
• Consistently review the ongoing performance of campaigns, and deliver succinct updates, reports, and learnings to the team.
• Design and present campaign reports to clients, in order to scale our work together.
• Use data and data tools to analyse the performance of each campaign.
• Analyse a mixture of creative and data to develop strategies to improve the performance of campaigns.
• Fully engage in the company culture, thinking about the future of Digital Voices and suggesting ways in which our processes could be improved.
• Continue to advocate for yourself and the agency across the industry.
• Responsible for on-time campaign delivery.
• Participate in Campaign Washups.

Creator Facing Duties and Responsibilities:

• Fully experience and engage with the influencer marketing world.
• Source and reach out to appropriate creators tailored to each campaign.
• Communicate with clients and content creators.
• Track and monitor campaign costs and results.
• Run content approvals by giving feedback to creators, ensuring they meet campaign requirements and confirm content publication dates.
• Work with the Creative Strategist team to ensure the campaign is running smoothly
• Manage production and campaign administration e.g. booking accommodation, travel, Invoices, contracts etc.
• Fully engage in the company culture and think about the future of Digital Voices

Person Specification:

• Proven work experience as an Activation/Account Manager or at least 4 + years of working in similar relevant roles at an Influencer Marketing agency
• Experience working with influencers and/or working on influencer-led campaigns.
• A strong understanding of social media platforms and the creator landscape.
• Experience running performance marketing campaigns with CPA and ROI benchmarks.
• Strong email etiquette.
• Strong interpersonal skills.
• Impressive organisational skills.
• Confidence to work independently and on fast-paced campaigns.
• Empathy and enthusiasm for large global clients, with a problem-solving brain that is quick to react to pressure if something doesn’t go to plan.
• Experience developing strategically grounded, engaging creative.
• Excellent storytelling and presentation skills, with confidence to present under high pressure situations.
• Excellent understanding of social platforms and non-traditional brand communications.
• Confident with key Google Drive softwares, most importantly Sheets.
• Experience with reporting software or data visualisation is a plus.
• If you can speak another language, that would be advantageous!